App Builders vs Custom Development: Part 2

Mobile app development

With the digital consumption gradually leaning towards mobile devices, a mobile app is a great tool for making your business reach out and connect with your customers. If you choose a mobile-first strategy for your business, you need to start with an app development strategy. As with the website development, you have a few options available.

1. App Builders – App builders are the cheapest and time saving alternatives for developing a mobile app. These require little to no code, which is an advantage for you if you happen to be from a non-technical background.

A ton of ready to use app makers are now available in the market like Appy Pie or Kissflow. However, some app builders provide limited custom coding of plugins and it’s more likely this won’t fully meet your specific needs.

App builders have a shorter development cycle and subsequently a faster time to market.

2. Custom app development – The more complex the app, the greater is the need to have a team of developers working specifically on custom developing your app. There is more development time required and so are the resources for the development, but the result you achieve by having your mobile app developed by a team of talented professionals is unparalleled and this cannot be achieved by simply using app builders.

Here is a quick rundown of question you need to ask yourself before deciding on whether you wish to go the app builder route or you want to get the app custom developed

Tips to help you decide on whether an app builder or app custom approach is for you.

1 The type of app you need – The first thing you need to decide is whether you want to develop a native app (that runs on native platforms – iOS/ Android/ Windows) or a hybrid app (cross platform). While with a custom software development company, it is easy to go either way depending upon your preferences and business requirements, the choice becomes limited when it comes to app builders.

2 App responsiveness – The performance of the mobile app depends on the developer’s coding expertise and technology stack used. In custom coding, the solutions architects pick the right technology stack that is best suited for your product type, ensuring maximum performance output and staying current with technology trends. The apps thus developed are highly responsive with high functionality. App builders, on the other hand, function on a “one size fits all” approach which may not be the best to meet your business needs.

3 Design elements – App builders offer a variety of templates, navigation styles, and UI customization for developing the mobile app. While it is easy to drag and drop design elements for the app, the user experience doesn’t compare to the custom coding. The app builders offer limited customization and fall short in case of certain components that need to be hand coded.

Custom mobile app development also has a fresh UI/UX because it is specifically developed for your mobile app. A lot of thought goes into app design of user interface in custom coding and how each element works with one another is carefully considered. App builders lack this uniqueness because being limited to use of plugins and at are a risk of appearing too generic instead.

4 Resources available – App builders are the budget friendly option when it comes to developing a mobile app. The choices range from free to yearly/ monthly subscriptions. Some app builders set their pricing based on your requirements, such as what features do you want or how much storage do you need.

There also may be hidden charges included like some builders require you to have a developer account in the app stores. Adding up the developer support that certain platforms offer and using an app builder may significantly increase the cost. It is imperative for you to do due diligence and adequate research before opting for it.

The development process starts with prototyping, which is followed by designing the UI/UX of the app, and then the actual coding process starts. So if you have the resources available, Custom app development is a good business investment.

5 Support and maintenance – Backend infrastructure and database integration is a must while developing a mobile app. While app builders also provide basic support to some extent, custom app development provides a more comprehensive and robust support even after the app has been deployed on the app store.

Summing up

To sum up, what matters most is making a choice that works best for your business, depending on your specific requirements and resources available.

And since you are already here, if you decide to go the custom development way, why not ask us for a quote?

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